NZ'S BIGGEST PIE WARMER

We were tasked with creating an outdoor campaign to help launch a new range of MacKenzie Pie flavours.

 

We get waiting for the bus is no fun, especially in winter. So, instead of just doing something traditional for this OOH campaign, we came up with a warmer way for commuters to wait by turning a cold bus shelter into a toasty hot pie warmer. 

 

People could activate the heaters installed in the roof at the touch of a button. And to bring even more warmth, we had activation staff on-site handing out free hot MacKenzie Pies to those waiting. 5027 pies to be exact.