WESTPAC - BLACK FRIDAY HANGOVERS

Research shows young people are more likely to spend impulsively, putting them at higher risk of being left with nasty debt from sale events. Westpac wants to help them avoid this but because they mostly avoid banks and their advertising, we needed to show up differently to reach them.

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Introducing Black Friday Hangovers. We tapped into the world of hangovers to resonate with young people and get them thinking twice about their spending during the world’s biggest spending event of the year - Black Friday.

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