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NOTHING LESS THAN COLORSTEEL

New Zealanders are good at settling. Our laid-back attitude towards life means that when faced with a purchase as daunting as a roof, the temptation is to settle for the easy choice. 

 

Coloursteel wants to encourage Kiwis to be more discerning. To expect more from their roof. To demand better and nothing less. Nothing less than solid and durable quality. Nothing less than beautiful stylish designs. Nothing less than Coloursteel. 

 

To launch our new brand platform ‘Nothing Less’, we decided to hero the true rulers of the house, the family cat. We did this in a way that shows how they’re not settling for less, so why should you?

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The success and love for this brand campaign lead Colorsteel to continue Bella's story two years later.

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Cain Duff
Senior Creative
+64 27 448 6698
copybycain@gmail.com

 

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