NATURE'S FRESH - SOFTEST LOAF

How do we help Nature's Fresh further launch their softest loaf ever?

 

We all know fresh bread, is soft bread. So as a stunt to raise awareness about our softest loaf ever, we turned hard, uncomfortable bus shelter seats into our softest loaves of Nature's Fresh - the ultimate loaf for commuters to loaf about on.

 

After the first two weeks in market, we saw an uplift of 13,000 more loaves sold per week vs pre-campaign. People loved the activation so much that we even had multiple groups try and steal them for themselves.