WATER CAN - SWEAT SHIRT VOUCHERS

Heat and dehydration contributed to more deaths at music festivals than drugs last year. So this festival season, Water Can came up with a shirt that reacts in real time with your sweat to remind you to stay hydrated when you need to be. Once you’re hot and sweaty enough, the design on the front of the shirt would change out to reveal a voucher for a free Water Can. 

 

A mosh pit worth of shirts were produced and given away at popular music festivals like Laneway 2024. Not only did these shirts help keep festival goers hydrated, each one also turned into a walking billboard for Water Can.