XXXX - ICE BUCKET HATS

The hat that keeps you and your beers cold too.

XXXX Summer Bright Lager was brewed to make summer more refreshing so that you can enjoy more of the good life. So to help reinforce this positioning, we took a classic summer essential, the bucket hat, and made it a little more refreshing too.

This summer, we launched a limited edition XXXX Summer Bright Lager bucket hat that’s designed to keep your head and your beers cold. The inside of the hat was crafted with insulated cooling tech fabric so when you’re not wearing it, you can fill it with ice and turn it into an esky for your beers.